Homepage
Clearer hierarchy, better product positioning, stronger calls to action and improved trust above the fold.
Selected work
Shopify work built around the buying journey.
I don't look at a homepage, product page and basket as separate jobs. The whole store needs to feel like one consistent customer journey.
Complete Shopify rebuild
The Kicker Mitt Co
A complete website rebuild covering the homepage, product pages, navigation, trust, delivery messaging, basket journey and mobile presentation.
The aim was to make the whole store feel more established, easier to understand and easier to buy from — rather than simply making individual sections look better.
- Homepage rebuilt with a clearer product story, stronger calls to action and better visual hierarchy.
- Product pages redesigned around the information customers need before they feel comfortable buying.
- Delivery, returns, reviews and trust messaging positioned closer to key buying decisions.
- Navigation and store structure cleaned up so customers can move through the site more naturally.
- Basket and purchase journey made more consistent with the rest of the website.
- Mobile presentation rebuilt so the store feels intentionally designed for phone users.
What changed
More than a visual refresh.
The rebuild covered the parts of the store that directly affect how customers understand the product, trust the business and move towards checkout.
Product pages
Cleaner buying areas, stronger benefit presentation and clearer delivery, trust and product information.
Mobile
Layout, spacing and buying actions redesigned around the way customers actually browse on their phones.
Navigation
Store structure simplified so customers can move between products, information and checkout more easily.
Trust
Delivery, returns, reviews and reassurance brought into the customer journey instead of being hidden away.
Consistency
Buttons, spacing, typography and store elements standardised so the website feels like one brand rather than a collection of Shopify sections.
More Shopify work
Stores I've worked on.
Web Glow Update has worked across different ecommerce categories including footwear care, pet products and consumer electronics.
Your store next
Want me to show you what I'd change?
Send me your Shopify URL and I'll review it free before you decide whether you want any work done.